Virtual Offices
Marketing Virtual Office Space the Low-Tech Way
Published May 24th, 2010 by Jennifer LeClaire
Do business events drive virtual office rentals? Executive Offices Group thinks so. The company set out to prove it by attending one of the biggest London business events of the year last week.
Held May 20-21, Business Startup 2010 is the United Kingdom’s biggest events for small businesses, start-ups and companies looking for strategic ways to expand. Executive Offices Group decided this would be the perfect venue to exhibit its London virtual office services.
“Our virtual office packages have always been hugely popular with small businesses and startups looking to ‘punch above their weight’, with prestigious office addresses and a myriad of other services available in several different cost-effective pricing schemes,” says Emily Smith, marketing director of Executive Offices Group.
Executive Offices Group offers the typical virtual office line-up, including mail handling, telephone answering, multiple-center touchdown, access to a number of business lounges and pre-pay meeting room packages.
At the show, Executive Offices Group highlighted the availability of virtual office addresses at various locations around London starting at just £50 per month. Executive Offices Group also talked up the “prominence and respectability” of a prestigious office address, without the physical space and related expense overheads, as a crucial cost-saver for new businesses.
Executive Offices Group was wise to attend this event. It was a captive audience of just the kind of customers the company targets for its virtual office services. Marketing is a vital part of any business plan, but even companies in the fast-growth virtual office space need to be cautious about where they spend those marketing dollars. The Internet gives a wide reach, but sometimes strategic events like the Business Startup 2010 can give virtual office companies the ability to do some face-to-face marketing that drives immediate leads.
I am not sure if other virtual office companies were also at the Business Startup 2010 event. If they were, it merely raised awareness of virtual office space. If they weren’t, then Executive Offices Group had the floor to itself and, I imagine, closed some deals.
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Bill Brookshire May 24th, 2010 at 8:12 am
Smart strategy. I think you can’t rely too heavily on any one strategy when it comes to marketing, though the Internet seems to be the most viable way to reach virtual office customers. Still, there are folks who may not go online much or who may not even be aware of virtual offices. So going to a venue like this trade show is a way to extend the reach of your brand. Nice work.
Elizabeth Sanchez May 24th, 2010 at 11:32 am
I think it’s a great idea for a virtual office space provider to do traditional marketing. The Internet may be global, but building relationships face to face still counts for a lot. I wonder if this paid off for Executive Offices Group? Did they tell you how many virtual offices they rented during the conference?