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Virtual Offices

AnswerNow Offers Multi-Lingual Call Service

AnswerNow is on the move again. The Glendale, Arizona virtual call service is expanding its repertoire to offer multilingual call centers to small- to mid-sized companies.

Can anyone say globalization? AnswerNow’s goal is to help companies cope with what it sees as increasing demands in a global economy with diverse customer bases. There may be increasing demands, but the global economy is decreasing its growth. Indeed, companies around the world are focused on cost cutting.

AnswerNow is tapping into those concerns with bilingual call centers in a variety of languages that aim to serve a range of business needs from customer service to automated call services such as appointment reminders.

Cutting Telecom Costs Globally
According to AnswerNow President Margo Soll Weiss, it’s more important than ever for businesses to be able to cater to more than English-speaking customers.

“Language diversity within metropolitan areas and regions of the U.S. alone are reason enough to consider a bilingual call center for many types of businesses,” Weiss says. “The increasing ease of international business, such as Web-based services and retail stores, makes a bilingual call center for customer service issues even more vital to stay competitive these days.”

AnswerNow customers can receive Spanish bilingual call center services, or setup a remote bilingual call center in the German, French, or Italian languages. How is AnswerNow pulling it off? Through a partnership with a translation company.

Call center services are available to handle order entry, custom database call routing or compilation, and reservation and appointment settings. Bilingual call centers can also be used as product hotlines, help desks, and for inbound telemarketing.

Back to Basics
Of course, businesses can take advantage of more traditional answering services including 24-hour messaging, overflow call management, telephone surveys, emergency dispatch, automated voicemail, and market surveys.

Some of these services could be very interesting – and timely – in a down economy. For example, telephone and market surveys could improve customer service and expansion decisions. And emergency dispatch could give an entrepreneur the edge.

As always, AnswerNow lets business to be there for its customers, even after business hours and without the cost of additional full-time staff.

AnswerNow has over 30 years of experience in the telemessaging services industry, but you can also leverage services like credit card processing. So this one company could serve quite a few of your needs at the same time if you are looking to streamline your vendor list.

Still no word on pricing from AnswerNow. This is the same company that I tried to get a response from a few weeks ago to no avail. Just repeated phone messages at odd times. It seems AnswerNow has a lot of good services, but in a digital age the company should be more proactive on e-mail.

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About the Author

Jennifer LeClaire

Jennifer LeClaire is a veteran business journalist, editor and new media entrepreneur with a strong niche in real estate and technology. She works from a home office on the beach in South Florida. You can reach her through LinkedIn. www.linkedin.com/in/jleclaire

4 Responses

Maggie Correta February 20th, 2009 at 6:46 am

This is the power of strategic partnerships. AnswerNow can offer virtual office numbers with receptionists that speak multiple languages without hiring staff. This isn’t just good for global business. It’s also good in areas where there is a strong bilingual community, like Los Angeles or Miami or New York.

Melanie Jones February 20th, 2009 at 6:48 am

I’d like to know how they determined the need or virtual office receptionists who speak more than one language, and if other virtual office providers are also making this service available. If not, AnswerNow could really set itself apart in a crowded market.

Elizabeth Sanchez February 23rd, 2009 at 10:47 am

The multiple languages is helpful, but I see the real benefit with services that most other virtual office providers don’t get into. Emergency dispatch is one of them. I haven’t seen any other telemessaging services or virtual office providers frame it that way. I think in this space, it’s as much about how you frame it — and how you deliver it — as what you offer because the staples are pretty standard.

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