Virtual Offices
Anaheim Hills Business Center Jumps on Virtual Office Bandwagon
Published March 16th, 2010 by Jennifer LeClaire
The latest executive office suites industry player to move into the virtual office space is Anaheim Hills Business Center. The serviced office space provider is venturing into virtual office waters with a new offering that aims to compete with the likes of Davinci Virtual and ABC Virtual Offices.
Anaheim Hills Business Center is billing its new virtual program as a service that helps
entrepreneurs focus on their core competency while a “fully supported professional team” handles their phone calls, mails, and faxes. That’s probably true enough. However, Anaheim Hills Business Center also promises “all the benefits of a full-fledged office” at minimal cost.
“We offer all the advantages and resources of a traditional office with 500 centers nationwide as well as in 23 other countries as well. Whether you’re a large corporation seeking flexible alternatives or a smaller enterprise with a watchful eye on expenses, we can meet your space requirements and other needs of office while you are expanding in the market,” says Christine Walker, the manager of Anaheim Hills Business Center.
Don’t Make Virtual Promises
It’s easy to over-promise on the virtual office concept and I think Anaheim Hills Business Center crossed that line, perhaps unintentionally. Virtual offices provide great value, indeed, and virtual offices are an ideal solution for many companies large and small. But you can’t blanket the virtual office with the “all the benefits” a full-fledged office offers.
A virtual office doesn’t give you a receptionist to greet your in-person visitors. A virtual office doesn’t gives you access to copy machines other equipment down the hall. Of course, a virtual office doesn’t give you a full-time office space. With so much hype around virtual offices – and much of the fanfare is legitimate because the virtual office is truly a valuable resources – vendors have to be careful not to over-promise.
Anaheim Hills Business Center is a fine serviced office facility, but it’s marketing messages have a tendency to make grand promises, like the center being “famous.” Sure, this business center is fully equipped with all the latest facilities, such as 24/7 Internet access, voice mail, conference rooms, and video-conferencing etc. But I think famous is a stretch.
Note to serviced office operators: As you jump on the virtual office bandwagon, don’t make the mistake of making so many promises that your customers will be disappointed with your service. There are enough benefits of the virtual office without over-promising and under-delivering. When you hype it up, you could hurt your brand, you ultimately harm consumer perceptions of a vital virtual office industry.
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Bill Brookshire March 16th, 2010 at 8:46 am
Consider the industry duly warned, Jennifer. I think you are right. A virtual office is a great solution, but it’s not the answer to world hunger – and it’s not the solution for every business. Some companies are still going to need traditional office space. Others will opt for serviced office space. So we need to give virtual offices there props, but it’s not the end all.
Elizabeth Sanchez March 16th, 2010 at 9:07 am
I think the serviced office industry is definitely rushing to latch their wagon to the rising start of virtual offices. I think there is a danger, though, of hyping them up so much that it cannibalizes the executive office space portion of the business. So wisdom dictates being balanced in the communications efforts around new virtual office space offerings. It’s just common sense.