Office Space News
Sydney Serviced Office Provider Makes Competitive Moves
Published August 14th, 2009 by Jennifer LeClaire
If you are keeping track of the global serviced office industry, check out Australia’s Serviced Offices International this week. The company made two announcements in a bid to gain market share in a competitive environment Down Under.
First, the New South Wales executive office suites company announced a new offering called Project Space. Serviced Offices International is billing it as a cost-effective solution for managing resources and facilities without adding excessive costs to a project.
Here’s how it works: You get a short-term space on a per-project basis on-demand. Whenever you need it, up to 50 people can use the project space for a day, a week a month – or for as long as it’s needed.
And here’s the best part: There are no set up costs and the space is fully furnished, fully wired with high-speed Internet access and phone lines, and fully equipped with tea and coffee facilities, kitchens, photocopiers, and other office staples.
At its core, this appears to be a marketing spin for renting serviced office space. I see no difference, other than perhaps the size of the space. Still, this is a smart move because any new way you can package the product for the special needs of special audiences is bound to get at least some attention in the marketplace. This is a great way to turn existing office inventory into a new product, of sorts.
Next, Serviced Offices International announced an expansion of its product offering from virtual PAs and a suite of virtual offices to outsourced reception services that represent your company. The company is suggesting a cost savings of $35,000 a year to be had by using its reception services. The prices start at $99 a month, and telephones are answered from 8:30 a.m. until 5:30 p.m. The phone numbers can also be forwarded to just about anywhere.
More serviced office and virtual office companies are getting creative these days. Davinci Office Suites just rolled out paralegal services earlier this month. What will they think of next?
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Melanie Jones August 14th, 2009 at 1:40 pm
I think it’s a creative way to market serviced office space and maximize resources. There’s certainly no downside. I am not sure how much competition there is for executive office suites providers in Sydney. But this story does show that the market seems to be heating up in most parts of the world.
Rob Zeus August 14th, 2009 at 2:40 pm
I like the on-demand theme in the serviced office industry. What’s interesting is it’s really always been “on-demand” but now that’s such a buzzword that it’s being used more and more. It’s accurate. Executive office suites are truly an on-demand office solution — and anywhere in the world. It’s great to see the growth.
Bill Brookshire August 14th, 2009 at 2:44 pm
I think it’s brilliant. I am not sure how they are gathering together such large spaces, or if they are just renting blocks of executive office suites. But any way you can repackage what you already have plenty of to a different audience is smart business. That’s what the record companies do, right? Repackage artists and songs and sell them on new albums.
Elizabeth Sanchez August 14th, 2009 at 2:57 pm
Two announcements in a row… this company is on the move. It seem serviced office space is just as popular Down Under as it is stateside — maybe even more so. This company has a strong presence there and communicates the benefits of its serviced office product very well. These new offerings should definitely gain some attention in the local market.
Maggie Correta August 14th, 2009 at 3:04 pm
Outsourced reception services is an interesting notion if they mean it the way I take it. It’s almost like a virtual assistant at that point, rather than just someone to answer your phone. I think serviced office centers have a real opportunity to maximize their internal labor force by offering these types of services.
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Grant Mason August 26th, 2009 at 5:53 pm
Marketing it is. The project space and outsourced reception appear repackaged spins of existing services. So the credit goes to the marketing deparment but are the services really different? For similar services in Sydney North Shore check out: http://www.gecentre.com.au for prices starting at $20 per month.