Office Space News
Servcorp Offers U.S. Expansion Details, Atlanta Office Space Next
Published June 21st, 2010 by Jennifer LeClaire
All those who have been wondering about Servcorp’s expansion plans in the United States can stop wondering—the serviced office space provider has made its intentions clear. Servcorp just listed its next nine executive suites locations in various cities.
After opening two locations back to back in Chicago, Servcorp is setting its sights on a competitive Atlanta market. The company will open the doors to a facility in Buckhead in early July 2010. From there, Servcorp’s U.S. expansion strategy accelerates at near-Regus pace through October.
Specifically, Servcorp will open two serviced office space locations in New York, a second location in Atlanta, and one in Tysons, Va., Washington, D.C., Philadelphia, Pa., Dallas, Houston and Boston. The Manhattan office space locations will be on Avenue of the Americas and Park Avenue. Each location will also offer virtual offices.
Servcorp will go head to head with Regus in many of those locations. In New York City, for example, Regus dominates with 19 locations in Manhattan, including two Park Avenue locations (a third Regus Park Avenue location is opening soon). Since Servcorp isn’t offering exact addresses of its serviced office space, it’s not clear how closely the company will compete with Regus in the impending Park Avenue serviced office battle.
Servcorp will have less competition with Regus in Tysons, Va. Regus has one location at 1600 Tysons Boulevard at the Tysons Galleria in McClean, Va. Of course, Regus also competes heavily in Boston, Philadelphia, Dallas, Houston and Washington, D.C. But there is always room for quality serviced office providers to compete. Servcorp is a quality brand.
Meanwhile, Regus also continues to expand. But Regus has been active lately executing its suburban expansion strategy, moving out beyond the city cores to the outskirts where small businesses are actively launched. It’s not clear whether Servcorp will replicate the suburb strategy as it attempts to make its mark in the U.S.
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Bill Brookshire June 21st, 2010 at 2:17 pm
Very interesting. Nice to see Servcorp lay out its serviced office expansion strategy in greater detail. Those look like standard locations you’d normally want to expand into if you wanted to establish a presence in the U.S. executive office suites industry. All except for the one in Tysons. That’s a bit of an outlier compared to the other major cities.
Elizabeth Sanchez June 21st, 2010 at 2:35 pm
Should be interesting to see if Servcorp can keep expanding its business centers at that clip. That’s pretty rapid expansion, though I know the company has been laying the ground work for all this office space for more than a year. I don’t think Regus has much to worry about. Of course, every new competitor is still taking up some business, and that could be costing Regus some customers in the grand scheme. But the more likely scenario is that there’s a growing audience for serviced office space and room enough for good brands to make a profit.