Office Space News
Servcorp Invades Japan in Competitive Move Against Regus
Published January 21st, 2010 by Jennifer LeClaire
In a move to compete with Regus on a global level, Servcorp has opened two new locations in Japan. Servcorp is already going head-to-head with Regus in the Asian nation with serviced offices and virtual offices in Tokyo, Osaka and Nagoya. Now, the second-largest serviced office company is opening additional office space in Tokyo’s Marunouchi Trust Tower and Fukuoka’s Da Vinci Fukuoka Tenjin.
“Servcorp’s premium floors are equipped with the latest IT services Servcorp has to offer,” says Olga Vlietstra, general manager for Servcorp’s operations in Japan. “In addition, we will provide our clients with the highly systematic infrastructure of an international organization, giving them the opportunity to utilize Servcorp’s global network of offices, while focusing on their core business objectives.”
Servcorp opened in the Marunouchi Trust Tower-Main in December. The company’s location there is in Japan’s core business district above Tokyo’s triple access station. Although Regus doesn’t have space in the same building, the serviced office behemoth does have 12 locations across Tokyo. With its Marunouchi location, Servcorp trumps Regus by adding a 13th serviced office facility in Tokyo.
Could Regus open a 13th business center there this year? I’d count on it as the battle between these two companies intensifies in multiple nations.
The Marunouchi Trust Tower is also a significant opening because it will become Servcorp’s flagship location in Japan, offering businesses convenient access to many major cities throughout Japan via Otemachi and Nihonbashi Stations. At its new location, Servcorp becomes neighbors with major international companies such as Mitsubishi Group, Toyota, KPMG and Deloitte Touche Tohmatsu all based within the iconic Marunouchi Precinct.
In January, Servcorp opened a new Japan location at the Da Vinci Fukuoka Tenjin Building. This is Servcorp’s first location Fukuoka City, situated within Kyushu’s largest commercial and business district – Tenjin. Fukoka is a strategic location because it’s seen as the gateway to other major Asian cities, just one hour to Seoul, one-and-a-half hours to Shanghai, and two-and-a-half hours to Hong Kong. It’s also Japan’s IT industry capital.
What also makes Servcorp’s Fukoka facility strategic is the notable absence of Regus. Regus has locations in Minato, Chiyoda, Sumida, Shibuya, Shinkjuku and Chuo, but is not present, at least not yet, in Fukoka. This is an opportunity for Servcorp to dig its heals into what looks like one of the hottest markets in the Tokyo metro.
Again, will Regus seek to compete with Servcorp in this strategic location? I would be surprised if they didn’t. It seems Servcorp has thrown down the gauntlet. Let’s see how Regus responds.
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Elizabeth Sanchez January 21st, 2010 at 3:45 pm
Let the war rage. This is very interesting. Looks like the battle is on between Regus and Servcorp beyond London. I will be interested to see how this pans out on a global scale. I am waiting, just waiting for Servcorp to make a major move in the U.S. They seem poised to pounce, but I am sure Regus will amp things up if they try.
Bill Brookshire January 21st, 2010 at 3:52 pm
Very interesting for sure. I think Regus is going to take notice, if they haven’t already, that Servcorp is getting more competitive. I wonder if this is a deliberate push by Servcorp or just natural organic growth. Definitely on the London front, that was a push against Regus dominance in the region. But in Asia, Servcorp is very strong already.
Jonathan Price January 23rd, 2010 at 10:56 am
Servcorp may be strong in Asia compared to smaller rivals, although it doesn’t seem to recognise any rival other than Regus, but Regus is much larger than Servcorp, even in Asia. Just look at the facts: in Japan they are roughly even with 18 to Servcorp and 19 to Regus, but in China Servcorp’s 6 are put in the shade by Regus’s 23; Hong Kong is similar with 2 and 10 respectively. In Singapore, Thailand and Malaysia, Servcorp has 2 to Regus’s 3 per country and in India Regus has 22 centres compared to just 2 for Servcorp.
Servcorp is a small fish to Regus’s big shark. let’s hope it is agile enough not to get swallowed up.
Daniel February 1st, 2010 at 10:58 pm
I don’t think it should be viewed as a rivalry, the serviced office industry is in expansion mode due to the world economic condition. We should encourage healthy competition because it just serves as a method of educating the public to what we offer over traditional office space, then we can all benefit. Servcorp should really focus on the recent partnerships and strategic alliances that Regus is focusing on. That is where the true dominance is forming.