Office Space News
Servcorp Beats Regus to Kuwait City Punch
Published February 16th, 2010 by Jennifer LeClaire
Servcorp is going where Regus hasn’t gone before – Kuwait. As the competition between these two serviced office giants escalates, Servcorp doesn’t seem content with invading Regus territory or even expanding into areas where Regus has a stronghold.
Indeed, Servcorp seems intent on blazing its own trail, beginning with Kuwait.
Servcorp officially stepped into the Kuwait market for the first time on Valentine’s Day. That’s when the company opened its doors at the landmark Sahab Tower building in the center of Kuwait City’s business and commercial district. Of course, this isn’t Servcorp’s first foray into the Middle East. The executive suites provider has a total of six locations in the region.
“This is the best time for Servcorp to be entering Kuwait in our new Sahab Tower location,” says Barry Barakat, general manager of Servcorp’s Kuwait location. “Not only are we giving local businesses the opportunity to conduct their business with first-class services, IT infrastructure and facilities in Kuwait and around our network, we are also enabling international companies to operate from the best business location in Kuwait City.”
As part of its expansion plans, Servcorp has pegged Kuwait City as a strategic location. The company points to a recent wave of interest from foreign businesses in Kuwait that makes it a major center of commerce in the north end of the Persian Gulf. Servcorp is positioning its Kuwait City serviced office space as an ideal platform for foreign and local companies alike to run their business.
Sahab Tower is located in the famed Salhia Precinct. Servcorp will offer serviced office space on the 18th floor, promising breathtaking views of the Persian Gulf and Kuwait City. Servcorp tenants will be in good company. Companies like British Petroleum, Cisco and United Airways also call the building home.
Will it be long before Regus moves into this international market? Will Servcorp effectively get a jump on its nemesis by locating in one of the most prestigious locations in Kuwait City? Or will Regus come back with a vengeance to compete in this growing foreign market?
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About the Author
Elizabeth Sanchez February 16th, 2010 at 7:32 am
Clearly, Kuwait City is a strategic location — and this is a desirable building – based on the companies listed that have regional offices there. So it looks like Servcorp made a smart move. I don’t think Regus would move into the same building with its own executive office spaces, but who knows… anything is possible. I am not sure what other Class-A office space is available in Kuwait City that would offer Regus a strong play.
Bill Brookshire February 16th, 2010 at 7:45 am
Kuwait City is an interesting place to open up a new serviced office center. I wonder if there are other existing competitors there. There probably are. In any case, it seems like Servcorp is looking at new territories where Regus doesn’t already dominate and Kuwait City looks like a good one. It will be interesting to see how things pan out for them there.