Office Space News
Rofo Adds Regus Content to LinkedIn Strategy
Published December 15th, 2010 by Jennifer LeClaire
Regus has been busy on the iPhone app front. Now, the serviced office brand will make its debut on a real estate app for LinkedIn.
Rofo, a real estate technology company, just announced a deal to put Regus’ nationwide business center listings on its new Real Estate Pro application on LinkedIn. Real Estate Pro is a social media tool for real estate professionals, entrepreneurs and small businesses, as well as residential buyers.
Rofo launched the first-of-its kind LinkedIn app in July. The Regus content will beef up the offering and makes Regus executive office suites even more accessible to a strategic target audience of business networkers.
“We’re extremely pleased to establish this strategic relationship with Rofo. Adding our locations listings to Rofo’s Real Estate Pro is a great complement to the strong presence that we already have on LinkedIn,” says Rebecca Tann, vice president of marketing for Regus. “We’re continually looking for innovative ways to make finding office and meeting room space a simple process. Now individuals and companies can tap into LinkedIn to quickly find out about Regus office space availability in their local markets.”
In addition to being available on Real Estate Pro, Regus’ content will also appear on Rofo’s real estate and office space search engine found at www.rofo.com, and on the company’s augmented reality app.
“We are honored to work with an industry giant like Regus,” says Alan Bernier, CEO of Rofo. “We know that professionals in today’s tough economy are seeking creative alternatives when it comes to office space, so Regus’ robust listings will be extremely beneficial to a great deal of our users.”
These are the kinds of deals that help set Regus apart from the competition. Regus has a built in advantage as the largest business center operator in the world, which attracts these types of deals and helps Regus spread an even wider net. Smaller operators need to get innovative and nimble—and carve out their own niche—in order to compete against this giant.
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Elizabeth Sanchez December 20th, 2010 at 12:16 pm
This is pretty cool. It doesn’t cost Regus a penny. Having Regus content on the app seems motivation enough for Rofo to partner with Regus. And I agree with you. In this case, the sheer size of Regus gave it another advantage that could help it book even more executive office suites. The big just keep getting bigger.
Bill Brookshire December 21st, 2010 at 9:14 pm
I am not sure who got the better deal. I guess it’s pretty complimentary. Regus gets an even broader reach–more touchpoints facing consumers. Rofo gets plenty of value-added content for its app. Sounds like a win-win-win. The third win is for the consumer, who get greater convenience.