Comments on: Regus Pushes Flexibility in Latest Marketing Blitz

By: Marcus Hester

Marcus Hester — Wed, 20 May 2009 01:49:45 +0000

I just thought of something cool Regus could do as a marketing gimmick. They could do some sort of take off on the Amazing Race where their clients go from serviced office to serviced office using their businessworld memberships. See how long it takes for clients to make a complete circle across their 1,000 locations. Just a thought. There is something creative they could do with that.

By: Rob Zeus

Rob Zeus — Wed, 20 May 2009 01:27:52 +0000

Flexibility in a shaky economy. Easy in and easy out. That’s what some office renters want. Others are inking long-term deals at rock bottom prices. The serviced office industry definitely has its target market, but the fact that Regus is pushing so hard makes me think that it’s not the other executive office suites companies they are worried about — but the traditional office developers.

By: Maggie Correta

Maggie Correta — Tue, 19 May 2009 19:58:02 +0000

Regus is really pushing this businessworld membership. I’d love to see some break out of how this is really driving business — or not — to its serviced office facilities around the world. I can’t see it being useful for your average office renter, just heavy travelers.

By: Bill Brookshire

Bill Brookshire — Tue, 19 May 2009 19:28:41 +0000

I really like the customer examples. That really drives it home. I think that’s what Regus does well with its marketing. Some other serviced office companies brag and boast and say the same thing. But the authentic customer testimonies about how the Regus business center model helped them go a long way.

By: Melanie Jones

Melanie Jones — Tue, 19 May 2009 18:59:44 +0000

Regus is running a good campaign. They offer a consistent message around the serviced office flexibility and costs, etc. There isn’t anything particularly unique about what it’s saying it offers. That’s the only problem. Just about any company in the executive office suites industry could say the same thing. I guess the Businessworld deal is a bit different.