Comments on: Regus Inks Strategic Alliance with Virgin Atlantic

By: Elizabeth Sanchez

Elizabeth Sanchez — Wed, 23 Sep 2009 14:20:01 +0000

The Businessworld memberships are certainly attractive to the target audience: frequent travelers and frequent serviced office space users. As I understand it, Regus has gained lots of members for this relatively new program in a short time. So it seems like the strategic alliance path is working. I am not sure how the alliances translate to real revenue in terms of executive office suite rentals, but over time this will add up.

By: Marcus Hester

Marcus Hester — Wed, 23 Sep 2009 14:06:59 +0000

Does Regus even have any alliances with airlines in the U.S.? I keep seeing Regus making alliances for its businessworld memberships with airlines in Europe and Asia. What about Delta? U.S. Air? Maybe these are harder to broker. Or maybe there’s just no interest. Or maybe it’s because serviced office space is much more adopted and accepted in other nations than it is in the U.S. Something to ponder.

By: Bill Brookshire

Bill Brookshire — Wed, 23 Sep 2009 14:00:15 +0000

I have seen these examples time and again. I think Regus needs to do a better job of spelling out the benefits. A businessworld membership costs a small fortune. If you aren’t a heavy user of serviced office space, then it doesn’t really make sense to shell out thousands of dollars for a membership. Now, when you can get it for free because you are a frequent flyer with this airline or that airline, it makes great sense. This might be Regus’ best bet for driving memberships.

By: Maggie Correta

Maggie Correta — Wed, 23 Sep 2009 13:47:51 +0000

I’m not at all surprised that Regus struck another strategic alliance for its businessword serviced office membership. The airlines seem to be one of the sweet spots for Regus and I imagine we’ll see them try to do deals with other airlines as well. People who travel need day offices or meeting rooms. This is a way for Regus to stay top-of-mind with road warriors.