Office Space News
Regus Inks Strategic Alliance with AT&T
Published November 12th, 2009 by Jennifer LeClaire
For all the strategic alliances Regus has forged in 2009, the latest may give it the biggest boost of all. Regus and AT&T just hooked up on a deal with nationwide implications that could give the serviced office space solutions provider an upper hand in major markets.
Regus has agreed to provide AT&T small business customers with affordable, flexible office space with administrative, communications, printing and technology services. AT&T consumers will receive a six-month complimentary membership in Regus’ Businessworld Gold program, which gives them access to more than 1,000 Internet-equipped Regus business lounges in 450 cities worldwide. AT&T customers will also get two free months of any Regus Virtual Office package and one free month on any full-time office rental.
“We’re committed to helping small businesses succeed by helping them stay productive, wherever their business takes them,” says Alicia Dietsch, vice president of Marketing Communications at AT&T. “The freedom to conduct business anywhere is increasingly a requirement of our customers. Affordable, virtual office space extends this freedom to entrepreneurs on an as-needed basis, and is a great addition to the suite of values we offer to enable small business success.”
AT&T and Regus believe they share a common consumer. In these times, the companies said, many corporate employees are branching out by starting their own businesses and increasingly turning to companies like AT&T and Regus to reduce costs and increase revenues.
“Our collaboration with AT&T is a natural fit, because so many of our existing clients are small business owners and entrepreneurs,” says Michael Haas, senior director of Partnerships for Regus Americas. “Whether it’s a home-based business just starting out or a well-established small business, our workplace resources combined with AT&T’s technology solutions can help their small business customers succeed – even in today’s tough business climate.”
Regus has been busy in 2009 forming strategic partnerships. Regus has partnered with the likes of Diners Club Taiwan, Virgin Atlantic, Clear, and Business Traveller Magazine, to name a few. The AT&T partnership, though, may have a broader appeal to small businesses that are just starting up or seeking growth in a down economy.
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Bill Brookshire November 12th, 2009 at 9:40 am
This is a really big deal, I agree. I think this is potentially the biggest deal Regus made all year. This gives them access to their sweet spot: entrepreneurs and small businesses. AT&T has a broad reach across the U.S. and into the home offices of this customer base. I can’t think of a more ideal partner for Regus.
Elizabeth Sanchez November 12th, 2009 at 9:46 am
I agree this is a huge deal for Regus, at least in theory. Who knows if AT&T’s customers will take advantage of this or not. AT&T does have the ability to market it to millions. I see no downside in this for either company. This will also raise awareness for the entire serviced office industry, which is a great thing!