Comments on: Regus Inks Businessworld Membership Deal with Malaysia Airlines

By: Regus Inks Strategic Alliance with Virgin Atlantic

Regus Inks Strategic Alliance with Virgin Atlantic — Wed, 23 Sep 2009 11:09:38 +0000

[...] Regus Group tied up with Virgin Atlantic in Australia last week in a deal that once again targets globetrotters looking for office space on the go. Regus’ latest deal is a joint venture that offers tit for [...]

By: Melanie Jones

Melanie Jones — Thu, 16 Jul 2009 22:39:59 +0000

Regus is moving fast with its partnerships. I wonder what their standards or qualifications are? I can see that they are going after travel-oriented partners that can help them fill up serviced office spaces around the world. But I wonder if airlines, travel magazines and credit cards are the only way to accomplish that goal.

By: Rob Zeus

Rob Zeus — Thu, 16 Jul 2009 18:18:14 +0000

I would bet that most of the Malaysia Airline frequent fliers who get this Regus perk are using the serviced office spaces in Kuala Lumpur more so than executive office suites in other cities. So if you do a lot of business in Malaysia — and many companies do — and you are not based there, you can set up shop in the awesome Petronos Towers for example. I’ve heard a lot of manufacturers are moving over to Malaysia. Seems like a smart move.

By: Elizabeth Sanchez

Elizabeth Sanchez — Thu, 16 Jul 2009 17:48:24 +0000

I would be interested to see which of the various partnerships Regus has with airlines and magazine and credit card companies are producing the most visits to serviced offices around the world. In other words, is it the airline deals that are most lucrative? Where’s the sweet spot for partnerships in the executive office suites industry? That would be telling.

By: Maggie Correta

Maggie Correta — Thu, 16 Jul 2009 17:38:39 +0000

Regus is a public company, so we should be able to see how much serviced office revenue the businessworld memberships are driving to the bottom line — if they pull it out as a line item. I bet right now it’s costing more than it’s bringing in in terms of executive office suites profits. But that’s to be expected in the early days of a marketing blitze like this. It’s hard to measure the visibility they are getting to their serviced office brand that is translating to more traffic in their business centers.

By: Marcus Hester

Marcus Hester — Thu, 16 Jul 2009 17:36:28 +0000

With the apparent success of Regus’s businessworld program, I wonder why other serviced office providers aren’t playing copycat? Maybe they are, but I haven’t heard of any. This program is only six months old, and already they have a diverse line up of partners that looks like it’s poised for growth. Impressive.