Office Space News
Regus Group Partners with Diners Club Taiwan
Published June 24th, 2009 by Jennifer LeClaire
The Regus Group is continuing its strategic alliance strategy with yet another executive traveler related partnership. This time, the world’s largest provider of serviced office space is hooking up with none other than Diners Club International.
The companies are launching a program that will give Diners Club cardholders unlimited access to Regus executive office suites and meeting rooms around the world. Here’s the catch: it’s only available to cardholders in Taiwan…of all places. Does this mean business there is booming, or that Regus is trying to drum it up? That’s not clear.
It’s also not clear if Regus and Diners Club plan to expand that partnership globally so Diners Club members in New York, Miami or Los Angeles can enjoy the same perks. It seems Diners Club members in other parts of the world might feel a little slighted if they don’t.
“We are pleased to be working with Diners Club International on this exciting venture which will enable Regus to provide cardholders with the ability to work productively wherever, whenever and however they need whilst travelling and working globally,” says Filippo Sarti, CEO of The Regus Group’s Asia Pacific region.
From Soup to Taiwanese Nuts
Regus says it has recognized the potential and strategic location of the Taiwan market since last year when it set up a business center in Shin Kong Manhattan Building, in Taipei’s Xinyi District. Regus offers virtual offices, day or full-time offices, meeting rooms and videoconferencing solutions in Taipei.
Like its other recent strategic partnerships, the deal gives Diners Club cardholders a free Regus businessworld gold membership for three years. The businessworld program gives its members free reign at 1,000 Regus locations, including 30 business lounges near major airports, in 450 cities around the world. The program also offers business executives and travelers a professional work environment to temporarily settle down in while away from corporate headquarters.
Regus businessworld gold membership also offers a 10 percent discount and priority booking for fully equipped day offices, meeting and videoconferencing facilities at any Regus location, access to world class business support services through Regus’ administrative and technical staff, and a waiver of the NT$9,000 annual fee for the first three years of Regus businessworld gold membership.
“Diners Club Card always positions itself as the best business card for corporate/business clients,” says Pradeep Pant, president of Diners Club Taiwan. “With understanding of Taiwan cardholders’ traveling needs, we’re delighted to partner with Regus to give our members access to high quality business solutions around the world. This is an unparalleled benefit exclusively offered to Diners Club Taiwan cardholders.”
Related posts:
- Regus Partners with Virgin Atlantic to Woo Frequent Flyers Determined to continue flying high, Regus is teaming up with...
- Regus Inks Strategic Alliance with Virgin Atlantic Just when you thought Regus might be slowing down with...
- Regus Inks Businessworld Membership Deal with Malaysia Airlines Regus is moving and shaking with its Businessworld card membership...
- Regus Inks Strategic Alliance with BlueSteps Looks like Regus isn’t finished striking new partnerships in 2009....
- Regus Inks Strategic Alliance with AT&T For all the strategic alliances Regus has forged in 2009,...
About the Author
Rob Zeus June 24th, 2009 at 12:59 pm
I just read an article in Reuters earlier today. It said this:
“The availability rate of prime office space in Taipei this year is likely to fall less than earlier expectations as closer ties with former political rival China helps boost demand for the island’s real estate.
The availability rate for prime office space will likely be at about 15 percent this year, compared with a March forecast of 18 percent, Tony Chao, managing director of Jones Lang LaSalle (JLL.N) in Taiwan told reporters.”
Looks like Regus is trying to boost its business there with this membership. But I don’t think it will help.
Maggie Correta June 24th, 2009 at 1:56 pm
I don’t make the connection between Diners Club cardholders and Regus executive office suites in Taiwan. Diners Club is well known for its business lounges in airports, so I guess there is a connection there. I don’t know anything about the office market in Asia. I can only guess it’s feeling the same pinch the rest of the world is feeling.
Elizabeth Sanchez June 24th, 2009 at 2:04 pm
I really have to question why Regus limited this to Taiwan. That just seems so odd to me. I would love to hear from someone at Regus as to why they made that choice. In any case, I see Regus pushing this businessworld membership hard. It seems like you can get it free a half dozen different ways. That sort of takes the value out of it, if you ask me. But I am not really sure I understand this executive office suites membership.
Bill Brookshire June 24th, 2009 at 2:12 pm
I’m really surprised that none of the other companies in the executive office suites industry are offering any kind of membership plan. Maybe they are, but certainly no other serviced office firms are as vocal about it as Regus. Does anybody else know of office providers offering membership programs or customer loyalty programs? It works well for other industries.
Melanie Jones June 24th, 2009 at 2:54 pm
Honestly, I’m not even sure what is the benefit of the businessworld membership to begin with. I thought it was free office space for travelers, but it looks like you just get a discount. Why pay every month to get a discount on something? They must be targeting heavy users of serviced office space internationally — really heavy users.