http://www.abetteroffice.com/office-space-news/regus-gets-audience-of-48-million-in-ihg-alliance/ Love where you work Wed, 08 Feb 2012 10:25:29 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.abetteroffice.com/office-space-news/regus-gets-audience-of-48-million-in-ihg-alliance/comment-page-1/#comment-4170 Bill Brookshire Wed, 19 May 2010 18:05:39 +0000 http://www.abetteroffice.com/?p=5873#comment-4170 That is pretty impressive. You are right. I can see how an announcement like that would elicit the attention of Mark Dixon. Regus gets a built-in audience. The key is how IHG will promote this to its members. Will they get a flyer in the mail? A mention as part of the rewards statement? How aggressively will IHG work to get the Regus message out? Without awareness, the deal does little good for serviced office space rentals. That is pretty impressive. You are right. I can see how an announcement like that would elicit the attention of Mark Dixon. Regus gets a built-in audience. The key is how IHG will promote this to its members. Will they get a flyer in the mail? A mention as part of the rewards statement? How aggressively will IHG work to get the Regus message out? Without awareness, the deal does little good for serviced office space rentals.

]]> http://www.abetteroffice.com/office-space-news/regus-gets-audience-of-48-million-in-ihg-alliance/comment-page-1/#comment-4169 Elizabeth Sanchez Wed, 19 May 2010 17:50:11 +0000 http://www.abetteroffice.com/?p=5873#comment-4169 This looks like a great opportunity for Regus. With 48 million members in the IHG program, Regus is bound to get some new customers for their serviced office facilities and virtual office space. Even if they only got a half of one percent to look at their brand, you'd get some word of mouth going. I think this is one of Regus' best strategic alliances yet. This looks like a great opportunity for Regus. With 48 million members in the IHG program, Regus is bound to get some new customers for their serviced office facilities and virtual office space. Even if they only got a half of one percent to look at their brand, you’d get some word of mouth going. I think this is one of Regus’ best strategic alliances yet.

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