Office Space News
Regus Forms Strategic Alliance with MarketCounsel
Published January 28th, 2010 by Jennifer LeClaire
Regus is back to work with its alliance-making strategy. The serviced office giant’s latest deal reveals an interest in reaching out to investment professionals that need temporary office space as they move from city to city.
Specifically, Regus is partnering with MarketCounsel. In case you haven’t heard of MarketCounsel – and most of us haven’t because we’re not in the field – the organization is a major provider of ‘comprehensive business and regulatory consulting services to independent registered investment advisors.’ That’s a mouthful. Essentially it means Regus sees an opportunity with this niche.
“We are always looking for ways to add value to the ‘MarketCounsel Experience,’ and facilitating access to some of the pre-eminent service providers that we work with, at pre-negotiated rates, is just one way for us to up the ante,” says Brian Hamburger, managing director at MarketCounsel.
Much like most of Regus’ other strategic alliances, MarketCounsel clients get a free Regus Gold businessworld membership. The membership gets them unlimited access to more than 1,000 Regus business lounges and cafes, as well as preferred rates on ready-to-use day office space, meeting rooms, video conferencing and other members-only perks. MarketCounsel clients also get discounts on Regus virtual offices and fully furnished offices.
“Now MarketCounsel’s registered investment adviser clients have their choice of more than 1,000 professional, corporate-style locations from which to work and meet with clients,” says Michael Haas, senior director of Partnerships for Regus Group Americas. “We are continuing to establish alliances with progressive organizations like MarketCounsel that will allow today’s busy professionals to remain productive regardless of where they do business.”
Hint, hint. Haas is making clear something that the rest of us have already figured out: Regus is going to continue down this strategic alliance path for all its worth. The very fact that Regus has a dedicated management position to strike and manage these alliances should be evidence enough. The only question is, who will Regus partner with next?
Related posts:
- Regus Inks Strategic Alliance with BlueSteps Looks like Regus isn’t finished striking new partnerships in 2009....
- Regus Strikes Strategic Alliance with AESC On the heels of a partnership with BlueSteps, Regus stuck...
- Regus Inks Strategic Alliance with AT&T For all the strategic alliances Regus has forged in 2009,...
- Regus Inks Strategic Alliance with Train4U The Regus Group is making new friends. In an aggressive...
- Regus Inks Strategic Alliance with Virgin Atlantic Just when you thought Regus might be slowing down with...
- Regus Adds ‘Clear’ Value with Strategic Alliance Regus Group is looking to provide ever-increasing value to its...
- Regent, Avanta Go After Regus with International Alliance While Regus catches its breath after a string of new...
- Regus Group Inks Alliance with Business Traveller Magazine Let the deal making continue. The Regus Group is on...
About the Author
Bill Brookshire January 28th, 2010 at 11:09 am
Hmm. Well, this certainly isn’t the sexiest of strategic alliances. But as an industry-watcher I do notice a trend: Regus in recent months has been focusing more on these business-to-business alliances rather than the consumer markets, like airlines and travel magazines, they announced last year in their serviced office partnership rush. Interesting.
Elizabeth Sanchez January 28th, 2010 at 1:19 pm
I wonder if Regus’ earnings report has a line item that reveals the payoff of these alliances. This has to be about more than publicity. It has to pan out somehow. We hear a lot about these alliances when they form, but we hear very little about how they work out. Are Regus’ strategic partners and their prospective members really using serviced office space more than before?