Office Space News
Regus Brings Serviced Offices to Metro Atlanta
Published January 16th, 2009 by Jennifer LeClaire
Regus is spreading its wings again. This time the world’s largest serviced office provider has targeted Atlanta, Ga. for expansion.
Regus has a handful of reasons why it’s betting on Atlanta as a key city poised to perform well during the economic downturn – and Regus is planning to play a part in helping companies there tap into the benefits of executive office suites. It will be interesting to see if other serviced office providers follow Regus’ lead.
Here are the details: Regus is opening a new business center in the Atlantic Station mixed-use complex. This is a sprawling development located in a prime location at 201 17th Street. It’s the perfect location for a new serviced office concept.
This mixed-use development boasts 12 million square feet of retail, residential and hotel space. That puts Regus smack dab in the middle of an opportunity to drive awareness of its brand to the many thousands of people who will visit the complex this year.
The center will hold its official grand opening event on Thursday, January 22.
Two-Thirds Shedding Traditional Offices
According to Regus Regional Vice President Jim Doorn, Atlanta’s accessibility has proven to be an alluring magnet for the world’s foremost brands. Atlanta is strategically located in the Southeast, with quick access to a major cities within hours and the busiest airport in the world.
Doorn say Regus is working with major brands as well as small businesses to audit their workplace plans and provide them with recommendations for operating more efficiently. I like this proactive approach. Regus isn’t resting on its laurels. It’s aggressively selling its benefits – and it’s apparently working. Regus reports impressive revenues despite the economy.
“About two-thirds of our customers are shedding their traditional commercial real estate commitments and are seeking flexible workplaces that will serve the needs of its workers while significantly reducing overhead,” Doorn says.
Two-thirds is a significant number that cannot be ignored – and clearly Regus has not ignored it. Strategic timing from an established player in an industry that’s poised for growth.
Atlanta is still a competitive market, Doorn says, and he offered five key reasons why businesses can not only survive but thrive in the business capital of the Southeast during this recession.
1. A Diverse Business Base
Home to 27 of the Fortune 1,000 companies, including Coca-Cola, The Home Depot and United Parcel Service, Atlanta’s pro-business policies are beneficial to organizations of all sizes.
“For our customers, success is about making meaningful connections – connections with current and potential clients. With nearly 138,000 businesses in metro Atlanta, we enable our customers to be within reach of new deals,” Doorn says.
2. Affordability
Reducing operating costs is key, especially in these economic times. “Atlanta is among the least expensive cities to do business in – a distinction setting it apart from all U.S. cities. Regus requires no upfront capital expenditure so a business professional can be up and running cost-effectively in a city that is committed to helping them maximize their return on investment,” Doorn says.
3. Transportation Infrastructure – Accessible and Global
The world’s busiest airport connects 85 million passengers annually to cities and countries around the globe. As the Southeast continues to grow, the airport is constantly evolving in order to service its expanding capacity.
“At some point a business traveler will land at Hartsfield-Jackson International Airport,” Doorn says. “By establishing a presence in Atlanta, our customers will have easy access to more than 80 percent of U.S. consumers within a two-hour flight.”
4. Educated Workforce
Atlanta has consistently been among the top U.S. cities for attracting highly educated 25- to 34-year olds – the economic engine for any city. “Regus’ locations are equipped with the technology, including a high-tech videoconferencing system and wireless Internet connectivity this demographic expects and thrives in. Working virtually for them is the norm,” Doorn says
5. Quality of Life
Atlanta offers a vast array of cultural and recreational choices along with affordable housing for its residents. It receives high marks from national publications as one of the best places to live and work.
“Regus has 23 locations in the Atlanta area. Our clients can choose to work from a location that reduces their commute time, enhances their productivity and projects a professional image for their business,” Door says. “Our Atlantic Station Center is based in Atlanta’s first pre-certified Leadership in Energy and Environmental Design (LEED) Gold high-rise office tower, so our clients can feel good about working in an environmentally friendly building.”
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Regus Expands Into Atlanta | aBetterOffice January 16th, 2009 at 5:49 pm
[...] Go to the author’s original blog: Regus Expands Into Atlanta | aBetterOffice [...]
Marcus Hester January 19th, 2009 at 5:58 am
Regus has found an excellent location in Atlanta, for all the reasons it has cited. This may actually be good for the serviced office industry in the area because if the demand for short-term office rentals is as strong as Regus thinks it is, there is room for competition. Congratulations to Regus for another good site selection.
Elizabeth Sanchez January 19th, 2009 at 7:39 am
Regus already has 23 locations in Atlanta. For them to offer yet another serviced office project is telling of Atlanta’s economy. Regus targets not only entrepreneurs looking for alternative office space but also larger companies looking for a more flexible solution. With 24 facilities now, I would think the competition would be feeling the squeeze. Then again, there’s always room for innovation in executive office suites and I am not sure what else is available there in Atlanta.
Mike Sullivan January 19th, 2009 at 9:59 pm
Office Suites PLUS has 9 facilities in Atlanta. I don’t think we’re near the point of saturation. But I think companies need to branch out and provide some differentiation. Those who do will prosper in Atlanta.
Rob Zeus January 20th, 2009 at 5:41 am
I didn’t realize Office Suites PLUS had such a large presence in Atlanta. Then again, I didn’t realize how deep Regus was in the market either. I agree with the other commenters. Despite all of this, there is always room for competition. Price would probably be one competitive differentiator in the Atlanta office rentals market.
Maggie Correta January 20th, 2009 at 6:58 am
Regus laid out plenty of good reasons why it is opening another executive office suite project in Atlanta. It almost sounded like the city’s economic development board hd approved the message.
Atlanta is a strategic location, for sure. I haven’t seen any recent office vacancy numbers, though. That’s one aspect of the market Regus didn’t mention either…
Melanie Jones January 21st, 2009 at 4:53 pm
Regus is dominating the serviced office industry on all fronts. I would expect this to continue in Atlanta and beyond.
What Regus just did was outline its site selection process for executive office suite projects.
I doubt the competitors have any different criteria, of course, and Regus did not divulge competitive data that’s telling. But the latest Atlanta process allowed us to get inside Regus’ head a little to see how they think.
Bill Brookshire January 22nd, 2009 at 7:02 pm
Regus hit all the suite spots in this one… pun intended. Atlanta is a great location. They’ve got the green office rental angle. They’ve got the demographic angle. They’ve masterfully woven in all the benefits of serviced offices along the way.
I saw Mike said Office Suites PLUS has nine locations in Atlanta. But Regus seems to have this southern city locked down.
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