Office Space News
Published January 29th, 2013 by Jennifer LeClaire
SANTA MONICA – Real Office Centers just opened new executive office suites in Santa Monica. Real Office Centers Santa Monica is officially open at 604 Arizona Avenue in the heart of Downtown Santa Monica and Silicon Beach.
Real Office Centers Santa Monica aims to appeal to modern, young tech-savvy entrepreneurs. The shared office space is already home to fast-growth tech and entertainment companies.
Last occupied by Google, the three-story, 44,260-square-foot facility recently underwent a multimillion-dollar interior reconfiguration to meet the exact needs of its new occupants. Real Office Centers Santa Monica was built out with environmental sustainability in mind and has the capacity to house 200 socially conscious, shared-workspace environments. That’s enough room for 150 small companies.
Real Office Centers Ventures offers a platform for up-and-coming companies, investors and universities to join together to innovate, back, fund, and engineer future success stories. Real Office Centers Santa Monica will also be home to venture capital firms, angel investors, and many start-up companies in which they will invest. The open-source environment sets the stage for academics, investors and entrepreneurs to meet in a supportive environment where they can transform their ideas into capitalized companies.
“I’m tremendously excited that we are able to bring all of these creative minds together in one location so they can get real and get down to business. We saw that there was a desperate need for this type of mutually supportive space in the creative surroundings of Santa Monica, especially with the Silicon Beach movement,” says Ron McElroy, CEO of Real Office Centers.
“Instead of each company having to find their own space, purchase their own equipment, hire support personnel, and work in an isolated work space, ROC surrounds them in an upscale environment where they have access to the best equipment and most creative minds in their field. Being together in this dynamic community will spark mutually beneficial creativity and collaboration that will foster start-up growth and reinvigorate companies looking for fresh ideas.”
Real Office Centers may be in the right place at the right time. There’s a limited supply of creative office space in West Los Angeles. Real Office Centers also boats attractive amenities, like conference facilities, a kitchen, and a coffee bar. There’s even a screening room with seating for 50, available bandwidth speeds up to 10 gigs up and 10 gigs down, and a dedicated Digital Media Lab that includes a green screen, editing bays, and other production capabilities.
With the Santa Monica shared office space, Real Office Centers now has six locations. That means the alternative workspace provider can now rent office space and coworking space and virtual offices in major California metropolitan markets from Downtown San Diego through La Jolla and three locations in Newport and Newport Beach.
“I knew that today’s young entrepreneurs want a different kind of environment to stimulate them and get their creative juices flowing. A standard office layout just won’t do for them,” concluded McElroy. “When I started ROC, I wanted to reinvent the office environment so these great minds could connect and generate innovative ideas without being distracted by day-to-day office management details.”