Officescape Helps Full-Time Offices Compete with Associate Tenant Program

Published March 30th, 2009 by Jennifer LeClaire

Officescape is proving to be one of the most aggressive companies in the executive office suites industry, rolling out program after program with diversification in mind. The company is proving that it’s platform is flexible and its management team is creative.

In the past couple of months, we’ve witnessed Officescape expanding its On Demand marketing program into new markets to accommodate traveling businessmen who may need temporary office space at their destination city. We’ve also watched Officescape roll out virtual incubator services to allow traditional business incubators to serve off-site tenants.

Now, Officescape is offering up an Associate Tenant program to target yet another audience: building owners, office park managers and real estate management companies. The Associate Tenant program aims to allow them to accommodate tenants while saving on tenant improvement costs, a concept that is sure to win the ear of anyone who is competing to win traditional office space leases.

Catering to Building Owners
Officescape describes the Associate Tenant program as a unique, turnkey solution for building owners and office park managers. I see it as a hybrid program of sorts, and the possibilities are interesting.

Here’s how it works: Instead of just offering office space, building owners and managers can choose to offer what amounts to ancillary products and services on Officescape’s platform. In essence, the building owners are tapping into Officscape’s suite of services without the risk of setting them up or building them out.

Specifically, building owners and managers can offer a complete package of services, including unified communications, broadband, online fax, personalized phone answering and a full suite of conferencing solutions. The package of services is offered on a single, Web-based platform for ease of use, management and reporting.

I can see how traditional office buildings could leverage Officescape’s latest offering as a competitive differentiator and a tenant recruitment tool. It sort of mixes serviced offices with full-time traditional offices, except the associate tenants don’t have full-time access. That’s why they are called ‘associate tenants.’

What’s more, building owners and managers enjoy the potential to tap into new revenue streams – and so does Officescape. It’s a win-win for everyone, including the tenants who now have access to services and they would have had to otherwise seek out on their own. As an associate tenant, Officescape promises clients enjoy all of the benefits of a traditional, full-time office without actually having full-time office space at a facility.

Expanding Talent Pool
Officescape says the Associate Tenant program also allows building owners and office park managers to extend their potential tenant pool. The company figures many business who may not have qualified for full-time office space due to size, cost constraints or insufficient credit may be approved for this program, with less risk involved. From that standpoint, it seems like Officescape is helping full-time offices become quasi-serviced offices.

Officescape also figures  more businesses are choosing to allow employees to work remotely or are consolidating their office space. The Associate Tenant program creates an avenue for building owners and managers to take advantage of this trend and continue to serve their current tenants’ needs even prior to move-in, during a lengthy build-out process or if tenants no longer desire full-time office space.

Programs like these are innovative, refreshing, and will help propel the executive office suites industry to new heights. The economy has set the stage for growth, but creative programs like this one help raise even more awareness for the concept through alternative channels. With so many office complexes hurting to lease space, it’s a great time to forge these sorts of partnerships. There’s not much to lose for office buildings, if anything, but there’s a lot to gain for everybody involved.

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