Office Space News
Office Suites PLUS Holds Grand Re-Openings Near Atlanta
Published March 15th, 2010 by Jennifer LeClaire
While serviced office operators large and small are announcing grand openings across the country, Office Suites PLUS has a different strategy: grand re-openings.
Office Suites PLUS just announced the grand re-opening of two executive suites projects in the Atlanta area. The company renovated its locations Windward and Mansell locations, both in Alpharetta. It doesn’t sound like a grand makeover. Windward office space got upgraded finishes while the Mansell project got a new high-definition videoconferencing system. But it’s an improvement, nonetheless.
James Baughman, Jr., president of Office Suites PLUS, says the company decided to invest in the upgrades in the face of recession because a high-quality appearance is vital to the brand and its consumers: “The renovation of these beautiful Atlanta-area facilities is just one of the steps we have taken to ensure that we do everything to provide our clients professional image regardless of the economic conditions.”
Marketing the Renovation
Office Suites PLUS is pulling out all the stops to get the word out about the upgrades – and leverage the opportunity to drive new potential clients through the door. The marketing program includes official “grand-reopening” events at both locations, including an ribbon cutting ceremony and an open house. The serviced office provider will offer refreshments, networking opportunities and facility tours just as if it were opening a brand new facility.
This is a smart strategy. I am not sure how significant the upgrades were in terms of a visual appeal, or how much money Office Suites PLUS invested in their Alpharetta projects, but taking the opportunity to introduce the community to its brand by sprucing up and relaunching the facilities should be a strategic investment in the end. I imagine some of the finishings were wearing old and technology upgrades were necessary to compete with other executive suites projects in the area.
Of course, the Office Suites PLUS brand is no stranger to the Atlanta area. Office Suites PLUS has projects in Class A Atlanta office buildings in Buckhead, City View, Duluth, Dunwoody, Decatur, Lawrenceville and Peachtree Corners. What bodes well for one location bodes well for them all from a broader Atlanta market perspective. The company operates in more than 35 locations in nine states, making it one of the larger serviced office providers in the nation.
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Elizabeth Sanchez March 15th, 2010 at 9:13 am
Sounds like a good excuse to remarket to old clients to try to woo them back to the upgraded serviced office facilities and to reach out to new clients who may not understand the value proposition of executive office suites. A ribbon cuttting seems a little over the top based on upgraded finishes and video conferencing, but I guess they are trying to make a real show of the revamped office space.
Bill Brookshire March 15th, 2010 at 9:40 am
It’s never a bad idea to give your company a facelift. I wonder if their occupancy is way down, or if they just decided to take a slow time in the market to do some much-needed upgrades. The video conferencing system is a good move with Regus working hard to dominate on the technology front. All in all, sounds like a good move for Office Suites PLUS serviced office space in Alpharetta.