Office Space News
Intelligent Office, Baltimore Rebrands as Officense
Published June 9th, 2010 by Jennifer LeClaire
Yet another Intelligent Office franchisee is defecting. Intelligent Office Baltimore bought out his franchise agreement and is now officially flying solo as Officense.
Michael McNulty, the manager at Officense, reported that its relationship with Intelligent Office ended on “amicable terms.” This makes the third franchise owner to buy out of its contract to run an independent serviced office facility. The Baltimore serviced office space has been open since 2006, serving lawyers, accountants, financial advisors, insurance agents, technology companies, among others.
“Most people join Officense based on our attractive pricing,” McNulty says. “However, they soon realize that not only is our service very cost effective but it also allows them to become more productive and many of them actually experience an increase in their overall revenue and profitability.”
Picking a New Brand Name
According to McNulty, picking a new brand name was difficult. The company settled on Officense because it succinctly conveyed the philosophy and goals of the company:
- to provide a common sense approach to fulfilling business needs with facilities, telecom and administrative support services
- to provide the essence of a traditional office with the convenience of a virtual office
- to create an office presence for its clients
- to deliver office and communications services efficiently
McNulty says the benefits of Officense services to local small and medium businesses are huge. While most small business owners need an office or conference room for only a few hours each month, he says, all large businesses need receptionist staff that can handle their client-base efficiently and professionally.
“Every business needs exceptional receptionist service that allows them to remain productive while serving its customers needs,” McNulty says. “When we meet these needs, it results in increased referrals of new business from their satisfied customers.”
I still haven’t heard back from Intelligent Office. What I did find out was that it’s the franchisees buying out of the licensing deal rather than the franchisor buying them out. I am not sure how all that works, since presumable the franchisee shelled out a lot of cash to buy into the system up front. But it’s probably something to do with the leases and equipment.
I’d love for Intelligent Office to agree to an interview on this matter. Until then, we’ll watch for more defections from the Intelligent Office franchise system.
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About the Author
Elizabeth Sanchez June 9th, 2010 at 1:06 pm
Yet another straying from the Intelligent Office brand. I too would like to know that is the root of all this. I don’t expect anyone to give all the details on this serviced office space shakeup, though. People are probably binded legally not to speak about it.
Sounds like Officense has a strong brand theme, though I think the spelling can case some confusion.
Bill Brookshire June 9th, 2010 at 1:23 pm
Congratulations to Officense. I am sure they are going to continue to do well in the Baltimore serviced office space. It sounds like they already have a built-in client base that’s not going to move out just because the name changed. So long as they keep providing the same service levels they were offering before, they should keep doing well. It might be different if they were starting out of the gate with a brand no one knew.