Office Space News
Amata Offices Leverages Videos to Communicate Value
Published May 15th, 2009 by Jennifer LeClaire
Want to see a serviced office company that does media well? Check out Amata. Amata promotes itself as a provider of “smarter office solutions” and its Web site tells you why.
The Chicago-based executive office suites company puts video testimonials right on its home page that lets its clients do the talking for them – and it’s compelling! The production is high-quality, the testimonials are crisp. The videos model the way for the serviced office industry at various levels.
Amata opened its doors in 2002 as a print brokerage house. Today, the company is the largest privately held executive office suites provider in Chicago. Amata boasts state-of-the-art facilities throughout the Chicago loop, offering full- and part-time office solutions to companies of all sizes.
Amata’s mission is to contribute to its customer’s success by providing services that give them a competitive edge in their marketplace. One of the unique selling points of this serviced office company is that it owns a printing business, which expands the services that a typical executive office suites facility would offer. If your company does a lot of printing for any reason, this could be a real boon.
Let me get back to my point. In a serviced office industry where many companies look pretty much the same, Amata sets itself apart with its use media. Beyond the home page, you can also watch a video that gives you a virtual tour of its executive office suites locations.
That means you can see these fully furnished – complete with executive amenities, personalized reception services, T1 Internet access, onsite café with kitchen, an attentive office support staff and conference rooms outfitted with state-of-the-art technology like plasma monitors, video and phone conferencing and secure wireless Internet access – suites in moving color.
Amata communicates its unique value proposition better than many. Although there’s room for improvement – I believe the company could expound a little more on its differences in some areas. Sometimes the message gets buried in the pretty design and the techie frills – Amata’s use of video on its Web site puts it on the cutting-edge.
After reviewing countless serviced office Web sites, I have to say that Amata is on the short list of companies in the executive office suites industry that do it right. Keep up the good work, Amata.
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About the Author
Marcus Hester May 16th, 2009 at 11:56 am
Amata. It sounds more like a cell phone than a serviced office company. I agree that their use of videos to tell their story is fantastic. They really have figured out how to communicate the value of their executive office suites. Great job Amata!
Melanie Jones May 16th, 2009 at 12:26 pm
Yeah, Amata does sound like a consumer electronics brand, LOL. The serviced office company definitely has a handle on using videos to tell a compelling story about its property. This is really closing the sale for me. Maybe Amata is a video production company that happens to rent executive office suites.
Elizabeth Sanchez May 16th, 2009 at 1:43 pm
I thought Amata also did a good job showing some diversity of its serviced office clients in the videos. If it wasn’t for the videos, though, I think some of the UVP would be lost here. The copy itself doesn’t do a whole lot for me. Key messages are definitely buried and a little trite, if you ask me. Video definitely gives this serviced office company value on its website.
Rob Zeus May 16th, 2009 at 2:41 pm
I thought the actual messaging on the site was sort of weak. One of the biggest advantages to this serviced office facility is the fact that they own a printing business. But they don’t really tell you too much about that. They also say the advantage of their office rentals is the service, but they don’t clearly spell out the services as well as I would like as a visitor. I do agree that the videos are great. Saving grace.
Bill Brookshire May 16th, 2009 at 3:05 pm
I agree that Amata sets itself apart in the executive office suites industry. I don’t think that would be the case without the videos, though. Otherwise, the site is tad confusing. It’s the videos that give you a focus for the site. I think the serviced office industry is doing better on the web and Amata does a good job with the videos for sure.