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3 Coworking Benefits That Could Change Your Business

NEW YORK – When an international wire service like Reuters starts publishing articles about the top benefits of coworking office space, the trend is no longer on the margins of the officing world. Indeed, coworking is officially mainstream.

“Coworking spaces have become popular worldwide, affording startups instant networking opportunities and camaraderie, as well as the intangible benefit of what I call ‘assisted serendipity:’ a multitude of unexpected encounters that are difficult to recreate in traditional office settings and provide nearly immeasurable amounts of value for new businesses,” wrote Rameet Chawla in an article that originally appeared in Entrepreneur magazine.

As Chawla sees it, a great coworking space is a collection of minds inspired by the brand that brought them together. As a member, he explains, you benefit from the brand that creates the space, the ethos it aspires to, and the people it attracts. Not only can a great space provide great ideas, he continues, but the association could also lend credibility to your otherwise unknown startup.

Chawla offers an example: “An investor might offer space in his office or with another company in his investment portfolio, but that brings its own challenges. These environments provide a level of oversight that can be stifling and isn’t conducive to your creative process. You may feel pressure to always be ‘on task’ and work diligently, instead of allowing time to occasionally goof off or pivot to address new ideas without looking over your shoulder and wondering whether your investor approves of your choices.”

Chawla goes on and on about the benefits of coworking office space, citing flexibility as an important benefit, as well as being “a great place to get hired if you want to work at a startup.” He concludes by pointing to stress and how coworking office space can relieve some of the headaches that come along with starting a new business. So what was the top benefit of coworking? Chawla didn’t settle on one, but instead offered many benefits that have collectively pushed coworking into the mainstream.

Read the article in full here:

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About the Author

Jennifer LeClaire

Jennifer LeClaire is a veteran business journalist, editor and new media entrepreneur with a strong niche in real estate and technology. She works from a home office on the beach in South Florida. You can reach her through LinkedIn.

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