Office Space Advice
USA Today Columnist Endorses Executive Office Suites
Published May 10th, 2010 by Jennifer LeClaire
You know you’ve hit the big time when you show up in USA Today. Executive office suites are the topic of Steve Strauss’ Ask an Expert column in Monday’s Small Business Section. The article is entitled “Ask an Expert: How to grow your home-based business.”
A woman named “Maggie” asks this question: “I am a mother of three and love working from home. That said, it seems like there is a limit as to how far I can go. How can we work-from-home folk take it to the next level?”
Strauss, who is a lawyer, author and speaker specializing in small business and entrepreneurship—in fact, he has a book called “The Small Business Bible”—offers Maggie several solutions. His suggestions include renting some extra office space, getting some help, and hiring a virtual assistant. But his top suggestion was: “Use an executive suite.”
Here’s what USA Today’s resident expert had to say about executive office suites:
“What do you do when you have a home-based business and you need to impress clients? The answer is, use a professional or executive suite. Executive suites are offices you rent by the hour, day, week, or month. They are furnished, have secretaries and receptionists, high speed Internet, and offer options like conference rooms, copy machines, and even video Web conferencing. Most executive suites are in nice buildings, so the result is that you are assured of impressing clients. By using an executive suite, you can put a great face on your home-based business at a reasonable price.”
With that description, executive office suites companies should be lining up to try to convince Strauss to be their company spokesperson. By offering the virtues of executive office suites to his millions of readers, Strauss just did the industry a big favor. Of course, that wasn’t his intent. He was trying to do Maggie a favor—and I’m sure he did. Many of Strauss’ readers may never have heard of an executive office suite—or maybe they were just waiting on someone with his credibility to endorse the concept before trying it.
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Bill Brookshire May 10th, 2010 at 9:48 am
Pretty cool. Next thing you know virtual offices will be on the cover of Time magazine. USA Today is great exposure for executive suites. I know a lot of road warriors read USA Today in hotel rooms and airports, etc. So this could open the eyes of many to the concept.
Elizabeth Sanchez May 10th, 2010 at 9:53 am
Very cool. I notice he also hit on virtual assistants in addition to serviced office space. This is definitely good news for the industry. I bet executive suites providers are wishing they could have advertised their company right next to that article, LOL. I think the most exposure executive suites get to the home-based office market the better it will be.