Office Space Advice
Relationship building with your executive suite co-tenants
Published December 8th, 2008 by Mike Sullivan
In conversations with tenants at executive suites, one of the recurring themes I’ve heard is an interest in marketing to the other executive suite tenants. I believe this concept is the most overlooked benefit of having an office at an executive suite. While there are quite a few individual executive suite operators who hold socials, send out newsletters and provide a directory of clients (among other things), there is not a concerted enough effort by the industry to focus on this as a way to retain clients and ensure their ongoing success.
So, what can you do as a client of an executive suite? Well, here’s a quick list:
- Attend all networking events sponsored by the executive suite, and encourage co-tenants you know to attend. Take plenty of business cards. Network. Make new friends.
- Start a blog, or have someone you know start a blog, that will allow online interaction among clients. Encourage others to write a quick feature about their companies with photos and video. Make sure to get the executive suite management to send out emails updating all tenants about the blog.
- Ask the executive suite management to send out a monthly email of new tenants with bio/about us included. Likewise, request to the management to keep an up-to-date list of companies to hand out/send to any new tenants. Both these lists should have contact details and web addresses.
- Start a Facebook account for the executive suite, or encourage the management to initiate it. This would be a Facebook profile of the suite, not of a tenant or the manager. It’s an easy way to keep others up to date with what’s happening, and even easier than a blog (but also a little more limited). Twitter is another option. Whichever option is used, encourage all tenants to create an account as well and befriend/follow (terminology varies by application).
In the end, creating a community is paramount to effective networking. It should not be up to a tenant to do this, but tenants can go a long way to demand action from management. If the executive suite isn’t doing enough to help, it’s up to the tenants to provide leadership.
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Maggie Correta December 8th, 2008 at 9:44 am
This is an interesting concept. It’s almost like an executive office coop of sorts. I suppose it could also open the door to bartering among your office rental cohorts. In this economy, it seems the serviced office providers who get proactive in helping their tenants leverage one another’s service would have a competitive advantage. This could be a differentiator. Very creative.
Melanie Jones December 12th, 2008 at 9:16 am
I love the social media aspect that could be leveraged in an executive suite environment. It’s a great way for serviced office management to keep clients updated, encourage socialization that could add value to the office tenants, and build a true sense of community on the site that could lead tenants to sign new serviced office leases when their term is up.