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Office Space Advice

Regus Offers Advice to Manhattan Entrepreneurs

Whether you are an downsized executive or a budding entrepreneur making his way to the Big Apple for a big opportunity, Regus is offering what it calls essential tips for small businesses that want to stand out from the pack and reduce financial risks in a down economy.

Here’s a quick review:

  1. Focus On What You Do Best And Outsource The Rest
  2. Project a Professional Image on Par with Your Services
  3. Spend Wisely
  4. Grow Wisely
  5. Network, Network, Network

“Regus really knows New York City entrepreneurs, having served as a resource for them in this market for two decades,” says Donna Scott, east region vice president for Regus. “With 17 Manhattan locations and more on the way, more than 3,500 New York City entrepreneurs and small businesses call Regus home.”

Let’s explore each concept a little more closely.

1. Focus On What You Do Best And Outsource The Rest
We can all agree that administrative and support services are necessary for any business, but it doesn’t always make sense to hire a full-time administrative staff, or even a secretary. Instead of hiring an office manager or trying to wear an extra hat that won’t fit on your head, executive suite companies offer access to administrative help on-demand without the risk of ongoing payroll.

2. Project a Professional Image on Par with Your Services

Here’s another thing we can agree upon: A professional image is crucial to any entrepreneur’s success. Let’s face it. Potential investors and customers judge you on how you present yourself and your business. Are you going to hold a meeting in your home office space? Or would you rather give your presentation in a modern board room on Park Avenue, Wall Street or Rockefeller Center? The decision is a no-brainer, especially when you don’t have to commit to a long-term lease. Virtual offices typically offer you rented access to conference rooms in prime locations.

3. Spend Wisely
Whether you are striking out on your own for the first time or maintaining an established small business, you have the same bottom line: generating more income than expenses. Spending wisely isn’t only about cutting corners or laying of staff. It’s about investing in the right people, tools and technologies rather than a fancy vending machine.

4. Grow Wisely

When it’s time to grow beyond the borders of your Manhattan office space, executive suites and virtual offices can help you do it strategically without much risk. Regus suggests trying a part time or virtual office for several months and setting strict goals for performance before setting up shop permanently.

5. Network, Network, Network
Finally, don’t forget to network. Meeting other entrepreneurs is critical to creating lasting business relationships and expanding your business. Whether it’s joining groups of other entrepreneurs or using social networks to connect with business leaders in your industry, networking is a great way to expand your professional contacts, gather advice, information, and raise your professional profile.

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About the Author

Jennifer LeClaire

Jennifer LeClaire is a veteran business journalist, editor and new media entrepreneur with a strong niche in real estate and technology. She works from a home office on the beach in South Florida. You can reach her through LinkedIn. www.linkedin.com/in/jleclaire

2 Responses

Bill Brookshire November 16th, 2009 at 11:58 am

I like these advice pieces based on Regus wisdom. I think it’s very helpful. I see it’s a little self-serving at some level, but it’s also very true that entrepreneurs can lower their risk and save money by leveraging serviced office space. And those fancy vending machines may look cool but they don’t pay for themselves in a small office. You’d be better off stocking a small fridge with soda.

Elizabeth Sanchez November 16th, 2009 at 12:01 pm

Manhattan is a place where dreams come true - because people pursue them. Executive suites and especially virtual offices, I think, play a key role in helping entrepreneurs get on their feet. The ability to access a meeting room or day office for a presentation is invaluable for a small business owner who otherwise works from home.

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