Comments on: Regus businessworld membership for mobile workforce, part 1

By: Rob Zeus

Rob Zeus — Thu, 18 Dec 2008 15:07:18 +0000

I think it’s fascinating to watch the customer-facing marketing serviced office providers are sending to their clients. It’s one way to gauge how competitive the industry is, as well as how innovative its players are. I don’t see much innovation here. Looks like a strategy to breed customer loyalty or prospect for upsells in services more than anything else. But we’ll see…

By: Mike Sullivan

Mike Sullivan — Tue, 16 Dec 2008 03:23:31 +0000

Yeah, I’m not expecting much, but I am interested in the marketing aspect of it: whether they can take something with very little value and give it some perceived amount of value. But it sounds like they don’t even attempt it in their materials. I am also very interested in seeing how they’ve trained the staff to handle blue members. They are very good at maximizing their non-core (office) revenue, and I am interested in seeing the tactics.

By: Nathan Jansch

Nathan Jansch — Mon, 15 Dec 2008 17:07:37 +0000

Don’t expect too much. I signed up for their Blue Card a couple of months ago to see what their program was all about. All I received was a physical card to carry with me and a sales pamphlet marketing their centers. This is really just a way for Regus to gather names of prospective buyers and stay in touch with them… there are no “real benefits” behind it. It’s free after-all and Regus isn’t known for giving away things to their clients.

By: Elizabeth Sanchez

Elizabeth Sanchez — Mon, 15 Dec 2008 15:04:51 +0000

I’ll be fascinated to see what Regus is really offering. It looks like you got a teaser e-mail that aims to keep you on the hook while Regus works out its final offer. I’ve seen other companies do this in the tech sector. They announce a special offer is coming, even though it’s not ready, so that folks who are about to make a purchase decision will wait and see what the new offer is. When it comes to serviced office, Regus is the undisputed leader. So it will be interesting to see where they set the bar with this new membership aiming at the mobile worker.